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Considerations for building a retail brand

As featured on Graffiti24 - http://graffiti24.co.za/?p=210 Graffiti Shopfitting

Considerations for building a...

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Your retail store is your brand

As featured on Media Update - click here...
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What gives the first impression of your business?

As featured on Fin24 - http://blogs.fin24.com/moneythink/2015/02/ Fin24

What is the first impression people...

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The future of interactive branding

As featured on Media Update Media Update Assignment3

Though most...
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The main way not to fail with branding

Aside from being effective, the most important part of branding is that it doesn’t fail. Branding is primarily about...

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5 of the biggest trade show mistakes

Setting up a stall at a trade show is an excellent opportunity for showcasing your product and making new connections. The disclaimer is that this is only true if you have all your ducks in a row.

How do you ensure that everything is in order? Avoiding these mistakes would be a good start...

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Trends in shopfitting

We are all warned to not judge a book by its cover. Unfortunately, when it comes to shopfittings that is exactly what most people do. Effective shopfitting and visual merchandising is essential to ensure...

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Election signage: poles apart


Election signage: poles apart

IT’S municipal by-election time again, and that means suburban streets lined with party posters and representatives going door to door in an attempt to win you over.

While you may not have the foggiest clue as to who your ward...

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Outdoor signs that grab you

Outdoor advertising
Creating a sign for an outdoor space is a tough job. It needs to be designed to catch a person’s attention quickly. Drivers and passengers...

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